South Korea is Samsung’s backyard, so you’d expect Apple
to have a harder time finding a fan base there. But it appears, at least in
some circles, that’s not the case.
K-pop and
culture news site KoreaBoo recently asked a handful of Koreans a contentious
question: Apple or Samsung. And as the digital publication pointed out, the
results were a bit of a surprise.
The majority
of the respondents said that they prefer Apple over Samsung, citing a variety
of reasons. Most said that Apple devices are just “prettier,” while others
simply described Apple’s general aesthetic and design as cooler.
As for why they didn’t opt for Samsung devices, they
also had a similarly wide range of reasons.
Some of the participants said that Android was too
complicated or difficult to use. One man noted that it’s much easier to get a
virus on an Android phone than an iOS device.
A few
even went so far as to say that they haven’t used a Samsung phone in a while —
or ever.
There was
one outlier in the video, however. The unapologetic Samsung fan said that the
preferred Galaxy devices because Apple is “too difficult to use.”
Of course, it’s worth noting that most of the
participants in the video skewed younger. Many of them also appeared to be
students or in a creative field — a market that Apple has always targeted.
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It’s worth noting that South Korea is still a Samsung
stronghold. The tech giant’s revenues make up about 17 percent of the country’s
total GDP.
According
to the latest mobile vendor statistics via Statcounter, Samsung still dominates with a 56.33
percent share of the market. Apple did come in second with 28.41 percent as of
August 2018. (Of course, those stats were recorded before Apple’s 2018
iPhone XS and iPhone XS Max were unveiled.)